Video Game PR: Strategic Implementation Module
This presentation was created as part of a strategic communications course focused on public relations in the video game industry. The goal was to explore the implementation phase of a PR campaign, covering engagement strategy, historical influence, ethical considerations, influencer collaboration, and crisis response.
The project emphasizes the importance of planning, analytics, and transparency in building trust with gaming communities. It also highlights how evolving platforms like Twitch, Twitter, and Discord shape modern PR execution.
๐ Key Topics Covered
PR timeline and milestones (E3, influencers, social media integration)
Social media and community-driven engagement strategies
Ethical considerations and crisis communication
Campaign planning, timeline setting, and budgeting
Performance measurement and real-time adjustment
Case study analysis of successful gaming PR campaigns
Future trends in gaming PR and the role of technology
๐งฐ Tools & Skills Demonstrated
Research & Academic Writing
Strategic Communication Planning
Industry Trend Analysis
Visual Presentation Design
Marketing & PR Theory Application
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